Media Releases
11 February 1998

Wool CRC revamps its web site

The Wool CRC's homepage has been reworked to make it more interactive for its many browsers. The aim is to use the web as an effective, two-way communication tool which readers can use as a one stop shop for their wool-related information needs and which the CRC can use to promote its research and education work. Added facilities will render it more user friendly, and it will be updated on a more regular basis.

New options and a host of helpful links will be utilised to keep browsers up to date with the latest information, be it a media release, dates for a forthcoming "Access to the Experts" module or an announcement about a major development in one of the Wool CRC's research projects. The latest issues of The Wool Press and Finewool Newsletter will also be put on the site, as well as published papers as they become available.

The Wool CRC's Communication Manager, Carleen Schmalz, said the world wide web is a useful communication tool that lends itself perfectly to an industry that is spread right across the country.

"Wool industry players, from growers to brokers to processors to spinners to garment manufacturers from all States and indeed the world will have equal, access to our work, which spans all sectors of the industry", said Ms Schmalz. "And it's a tool we hope industry participants will utilise to their best advantage".

You can find the Wool CRC at http://www.woolwise.com

The Cooperative Research Centre for Premium Quality Wool is a joint venture in research and education between Australian woolgrowers (through The Woolmark Company), CSIRO Divisions of Animal Production and Wool Technology, Agriculture Western Australia and the Universities of Western Australia, New England, New South Wales and Adelaide. It was established under the Australian Government's Cooperative Research Centres program which was set up to boost the competitiveness of Australian industry by strengthening collaborative research links between industry, research organisations, educational institutions and relevant government agencies. By bringing expertise from these areas together to address specific research priorities, the program is assisting industry update its technological skills and processes. And through its training programs, it is also helping produce graduates who are more in tune with industry needs.

 


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