Dr Lionel Ward has extensive experience and expertise in the wool industry. Lionel was also Executive Director of the National Council of Wool Selling Brokers. He was also principal of Marketing and Planning Pty Ltd, a consultancy that specialised in strategic planning and marketing. He had also been an external member of the Executive Committee since its inception so he had clear ideas of the CRC’s objectives and operations. Most people in the Industry have probably encountered him at some time as a forceful and enthusiastic speaker in wool forums across the country with an encyclopaedic knowledge of the Industry as a whole. Lionel graduated from the University of Western Australia with degrees in Agriculture and Arts (economics). He has a Master of Science degree and a PhD from the University of California.