• By Peter Sommerville
  • 8th September 2022
  • Category: News

AWI’s marketing arm The Woolmark Company this week launched a powerful marketing campaign highlighting to consumers that synthetic fibres are made from oil, whereas wool is a 100% natural, renewable and biodegradable fibre. The global campaign urges consumers to consider the fibre composition of a clothing product – and choose wool – when they are thinking of making a purchase.

Wear Wool – Not Fossil Fuel

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